I didn’t love the smell and the texture was definitely more on the looser side, but it was easy to rinse out and didn’t stain my hands (major plus!). When I used it, I had to wait at least 2 to 3 times until I saw a big difference in my hair, but once it started working it did work very well! When a girl is in a brassy crisis, she needs her product on hand! That being said, I definitely would recommend this shampoo to anyone with moderate brassy tones. My experience with this shampoo was good, but the product itself is hard to find and not sold everywhere. John Frieda’s purple shampoo can make sure to get rid of the unwanted brassy tones, and that’s it – it will otherwise leave your blonde color just as you want it. I’ve unfortunately noticed with a lot of other purple shampoos that they sometimes change my color and shift it to something I didn’t want. Something that I specifically love about this shampoo is that it really protects your color. The formula used in this shampoo has Optical Brightening Technology, and is able to absorb UV lights and emit white-blue light, making color-treated hair appear brighter than ever before. This formula is specifically made for highlighted blondes or even two-toned blondes, but it also works just fine with regular blonde hair as well. My second choice of purple shampoo would have to be John Freida Colour Renew shampoo for blondes. John Freida Sheer Blonde Colour Renew Purple Shampoo If you've got blonde hair, you NEED to try this new 'anti-purple' shampoo: /nWtMdQydxHĢ. You can find this product sold on Amazon for as low as $10.17 for a 16 oz bottle, and it is well worth it! This is a big reason why Shimmer Lights is used in so many hair salons world wide. I have not yet found a product like this that works so effectively on my platinum hair. It’s a shampoo that enhances and removes any unwanted color in the blonde or silver, which is exactly what most people are looking for when they search for the best purple shampoo. I always think of this shampoo as a toner but it’s not just that. In addition, it also deep cleans the hair, which makes it look and feel healthier automatically. It enhances my blonde platinum color into looking a lot more vibrant than it ever has. This is a product which I highly recommend to all my fellow blondes. You can see the results right after your shower! Love it, and love that I don’t even need to wait to see that it’s working. It has a thick texture, and because of that it’s a little bit harder to rinse out, but if you leave it in for 3-5 minutes it should be fine. When it comes to purple shampoo, it’s often hard to find a scent that cancels out the smell of so many added chemicals, but I have to say that this shampoo is the best one I’ve smelled yet. It’s tinted a very dark purple and actually smells pretty good. I found this to be the most effective for my hair because it has such a strong formula. If you’re like me and have platinum blonde hair, this is by far the most effective shampoo for the best price. It’s specifically formulated for blonde and silver hair. Coming in at number 1 is my personal favorite, Clairol Shimmer lights purple shampoo.
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